• One of the Best Profit Strategies: An Invitation to Serve

    “We are in business to make a profit.” Period. It’s the mantra levied from every business guru and self-help book alike. Nevertheless, the methodology for attaining profit isn’t as black and white. Businesses may be saying, “we are in business to make a profit.” However, there appears to be a comma, semicolon, or maybe a conjunction like “and” directly following a once solitary statement.

     

    In recent years, corporate social responsibility has become a requirement for popular support among consumers. Consumers want to see more than passive check writing; they want to see personal investment in CSR from company leadership and involvement from a significant portion of the staff. This type of effort acts as an indicator of how much the company invests in creating value for its customers. Once could assume if a company is wiling to invest seriously in volunteerism—which has no “monetary” gain, than how much more energy are they putting into profitable products and services? While media overlooks many CSR efforts, consumers often reward companies. In this paradigm, we see a common pattern of companies that do well by doing good.

     

    Of all the organizations we have worked with, the greatest success stories have been those who actively engage in service. Service allows company leaders to stretch outside of their comfort zone, which builds skill sets and provides a fresh perspective on what is truly important. Not only do they garner recognition for their work, but one of the greatest intangible assets companies garner is an expanded knowledge base. Knowledge acquisition changes thought patterns, which triggers positive shifts in company culture and promotes innovation. Fundamentally, one service activity could have such an impact on the culture of an organization, that its long-term trajectory is positively altered—an immeasurable ROI. In addition, what better way to build relationships, than through activities that are mutually enjoyable; After all, you may not even miss the hour-long networking events where everyone awkwardly tries to ask what you do. These factors all converge to promote growth in the company by reaffirming foundational values of the organization.

     

    At ABCD & Company, our culture is one that values social responsibility. We believe that the measure of a company is the people it affects. That’s why each employee is given off twice a year to participate in a philanthropic companywide event. TeamABCD is rooted in service and community, and we are fueled by those ideals. As these values continue to guide us, TeamABCD continues to grow in talent and social capital—and our clients reap the benefits. Every opportunity to serve comes with an ROI as it relates to relationships and our corporate knowledge base. This return allows us to continue providing premium services to our clients, ultimately increasing our bottom line. The result is a positive feedback loop that empowers us to expand the scope and scale of our charitable work.

     

    As ABCD & Company continues to expand, we have an ever-increasing duty to give back to our communities of origin and uplift those with the greatest need. We are committed to fulfilling that duty at every opportunity—from supporting a local Girl Scout troop to planning service days for the entire staff. TeamABCD is here to stay, and it’s all because we are here to serve.

     

    Now go get rid of your “Hi My Name is” tag and get to serving.

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  • dexterbupshawjr says:Reply
    April 5, 2016 at 10:38 pm

    Corey, this is such an important concept; thank you for writing on the importance of serving. I’m reminded of a talk given by John Dickson on “Humilitas.” Dickson, the author of “Humilitas: A Lost Key to Life, Love, and Leadership” describes how the crucifixion of Jesus Christ transformed the attitude of the entire ancient culture by introducing the notion of “servant leadership.”

    Most leadership experts agree that humility and servanthood are necessary attributes for a healthy and effective leader. All for-profit business owners and executives should pursue a CSR that goes beyond lip service and PR stunts. Social good should be woven into the fabric of every corporate culture!