• ABOUT
    • ABCD & Company
    • Corporate Social Responsibility
    • The ABCD Way
    • The ABCD Footprint
  • Team
  • CAPABILITIES
    • Our Capabilities
    • Events & Meeting Planning
    • Branding
    • Digital & Creative Services
    • People Strategy
    • Communications & Engagement
  • Case Studies
    • Our Industries
    • Education
    • Associations
    • Government
    • Faith-Based Institutions
    • Charitable Organizations
    • Financial Services
  • ABCD Institute
    • Our Institute
    • ABCD Industry Intimates
  • Contact

Blog

  • Home
  • Blog
  • PartnerPaper

    COVID-19 Might Just Save the Soul of America

    • by Corey Briscoe
    • July 3, 2020
    • Leave a comment
    It was around 4pm, on March 20, 2020. Teleworking was getting the best of me and I was tired of watching the news. I decided to be a true southerner and smoke some ribs. After all, it was 75 degrees on a Friday and I was quarantined. I walked out to my deck and that’s [...]
  • Blog

    Lessons Learned from the Chicken Sandwich War

    • by Corey Briscoe
    • August 20, 2019
    • Leave a comment

    Chicken Armageddon Has Begun Here’s the Backstory:  Popeyes recently decided to start fast-food Armageddon by unleashing their new chicken sandwich.  Now anyone who knows anything about fast-food understands that Chic-fil-A, who claims to be the originator of the chicken sandwich, has dominated the battle for chicken sandwich king forever. Don’t believe me? Just look at their […]

  • PartnerPaper

    The Event Hack: Location Matters

    • by Corey Briscoe
    • July 6, 2018
    • Leave a comment

    ‘Tis the season of festivals and events. From the great state of Texas with SXSW, to the nation’s capital with the American Express Summit for Success, to the infamous Bourbon Street in NOLA with Essence Festival, attendees will spend big bucks to be stimulated by lights, cameras, and action. However, what really makes these events […]

  • PartnerPaper

    The Greatest Challenge Facing Your Organization: Character

    • by Corey Briscoe
    • June 15, 2017
    • Leave a comment

    I travel across the country consulting organizations to make them better, stronger, and more efficient. Each share their narrative on what they believe is decelerating their growth. This includes but certainly isn’t limited to diversity in hiring, an outdated brand, and a lack of capacity. My team can and does fix all these issues, but […]

  • Blog

    Marketing 101: Don’t Be Like Pepsi

    • by Corey Briscoe
    • April 7, 2017
    • 1 Comment

    The reality is that anyone can make a mistake. Unfortunately, in this day and age, everyone knows your mistakes. In a constantly evolving digital age, even industry titans are making huge mistakes that we all can learn from. While Pepsi is the most recent global brand to succumb to a marketing snafu, they aren’t the […]

  • Blog

    10 Things Every Business Owner Wants to Say to Current and Potential Clients

    • by Corey Briscoe
    • June 21, 2016
    • Leave a comment

    Let’s open with a disclaimer. If something in this open letter makes you uneasy, is common practice to you, or challenges the way you operate with a business, there is a strong chance this letter is for you. If you realized after reading this, that in fact this could be you, there is still time […]

  • Blog

    One of the Best Profit Strategies: An Invitation to Serve

    • by Corey Briscoe
    • April 5, 2016
    • 1 Comment

    “We are in business to make a profit.” Period. It’s the mantra levied from every business guru and self-help book alike. Nevertheless, the methodology for attaining profit isn’t as black and white. Businesses may be saying, “we are in business to make a profit.” However, there appears to be a comma, semicolon, or maybe a […]

  • Blog

    This Is How We Do It

    • by Corey Briscoe
    • March 19, 2015
    • Leave a comment

    Here is a scenario. Company A is dominating their respective markets, employees work 12+ hours daily, make great salaries, but have high turnover rates. At Company B, employees work just as hard, make less money, but have very low turnover.   Here is the reality. Company A is suffering from bad organizational culture. By sacrificing […]

  • Blog

    Five Reasons Why I’m a Proud Failure. . .

    • by Corey Briscoe
    • November 3, 2014
    • Leave a comment

    (Source: Business Insider) So often we see great business moguls like Barbara Corcoran and we become fixated on the number of great accomplishments they have amassed. We tally their many wins and put these people into an elite group of winners. We see the incredible success of this real estate mogul and lavish her with […]

  • Blog

    Another One Bites The Dust

    • by Corey Briscoe
    • July 16, 2014
    • Leave a comment

    Every obstacle, management change, and company shakeup is a chance for rebranding and again proving why your organization is regarded as a thought leader in its respective discipline—or is that an ideal world? In a time of mergers, realignments, and acquisitions, companies across industries are faced with a common problem: image management. Stakeholders and competitors […]

Categories

  • Blog
  • PartnerPaper
  • Press Release
  • Tools & Tips
  • Welcome

Recent Posts

  • ABCD Welcomes Jared Wilson
  • Virtual Holiday Hotspot
  • Corey C. Briscoe Named 40 Under 40

Subscribe

    Stay up to date with everything ABCD! We promise to only send you an email with BIG news and our quarterly update. After all, no one likes a nuisance!




    GET STARTED

    Amazing service means amazing results. We deliver excellence.

    LET'S GET STARTED

    CONTACT US

    11140 Rockville Pike, Suite 300
    Rockville, MD 20852

    [email protected]

    Corporate:
    1.855.400.ABCD (2223)

    Rockville:
    301.348.5260

    Philadelphia:
    215.948.9850

    Copyright 2020 ABCD & Company
    11140 Rockville Pike, Suite 300, Rockville, MD 20852
    (301) 348-5260
    Terms & Conditions | Privacy Policy