A metropolitan university sought to increase student engagement through its digital capabilities. This was a challenge because the institution’s website had a text-heavy layout and a static design. The original platform that was used to develop the site was a significant contributor to these challenges. The administrative controls of the site were limited and difficult to maneuver. As a result, only one administrator was allowed access to the site’s back end, which impeded the client’s ability to update the site with dynamic design elements. In addition, the client sought to expand its digital capabilities to include a mobile application.